// fractional marketing team · houston · since 2016
Your Houston fractional marketing team.
A full marketing department — strategy, web, automation, content, hosting — for less than the cost of one in-house hire. Built for Houston small businesses that are tired of juggling five vendors and still not getting leads.
the problem
The Houston small business marketing trap.
You can't justify a $90,000-a-year marketing director. You can't trust a $99/month agency that disappears after the first month. So you're stuck doing it yourself — building the website, writing the email, posting to Instagram, chasing leads — and your real business suffers.
Meanwhile, your competitors who figured out marketing five years ago are eating your lunch.
A fractional marketing team is the answer. One retainer. One point of contact. A team that owns every channel, every system, every lead — like an in-house marketing department, only better.
what's included
A real marketing department, at a fraction of the cost.
Quarterly strategy
Every 90 days we sit down with you, review what worked, and set the next quarter's goals. Real planning, not weekly status meetings.
Website ownership
Your site is ours to maintain, update, and improve. New service page? New testimonial? Done — without quoting every change.
Marketing automation
Lead capture, drip sequences, CRM integration, review collection, appointment reminders — built once, running forever.
Hosting & maintenance
Enterprise hosting, daily backups, SSL, plugin updates, uptime monitoring — all included. You never think about it.
Monthly reporting
One simple report each month: leads, rankings, traffic, conversions. No 40-slide decks. Just what's working and what isn't.
One point of contact
Edward. You text or call, you get an answer the same day. No account managers, no ticket systems, no escalation paths.
how it stacks up
Fractional vs. the alternatives.
Three ways Houston small business owners typically handle marketing — and why fractional usually wins.
option 1
Hire in-house
$90K+ per year for a marketing director, plus another $60K+ for a designer or coordinator. Plus benefits, tools, and the risk of a bad hire.
Best for: companies with $5M+ in revenue and clear scale.
option 2
Cobble together freelancers
A web person, an SEO person, a social person, an email person. Cheaper on paper, expensive in practice — nothing connects, nobody owns the outcome, and you become the project manager.
Best for: businesses with patience and a free 10 hours per week.
option 3 — what we do
Fractional marketing team
One retainer. One team. Strategy, web, automation, content, hosting — all under one roof, working as if they were inside your company. Roughly $1,500–$5,000/month.
Best for: Houston small businesses doing $250K–$5M who need marketing to actually work.
who it's for
Is fractional marketing right for you?
Fractional marketing support is built for a specific kind of Houston business. You're a fit if:
- You're doing $250K to $5M in annual revenue
- You know marketing matters but you don't have time to run it
- You've tried agencies before and felt like a number on someone's account list
- You want one team that owns it all — not five vendors you have to manage
- You're based in Houston, the greater metro, or doing business with Texans
If that's you, the next step is a 20-minute audit. We'll look at where you are, where you want to go, and tell you honestly whether a fractional engagement is the right move — or whether one of our productized services would serve you better.
questions, answered
Fractional marketing, explained.
What exactly is a fractional marketing team?
How is this different from hiring an agency?
How is this different from a fractional CMO?
How much does it cost?
Are there contracts?
Do you work outside of Houston?
free, no pitch
Ready to stop juggling vendors and start growing?
Book a free 20-minute audit. We'll look at where you are now, what would move the needle most, and tell you honestly whether a fractional engagement is the right next step.